The home page best accomplishes these goals by:
All of the content on the home page, including links, text, and images, should be devoted to these tasks.
Navigational links on the home page serve best as aggregators of similar information that direct users to the interior pages which contain the content they seek. Links on the home page do not indicate the status or value the University places on any of its programs, resources, employees, or organizations.
The immense amount of information, resources, and services provided by more than 700 campus units, all with a Web presence, makes it impossible to provide a direct link to all of the University’s resources on the home page. Rather than presenting an array of single links, the home page will instead act as an information concierge by providing multiple ways to swiftly get users to the information, resources, and services they seek.
Programs, events, resources, employees, or organizations of special note will be highlighted in areas of the home page devoted to transient content. These include:
The “special content” featured in these sections will have attributes of timeliness and importance. It will reflect the excellence of the campus and must meet at least one the following criteria:
Home page content is managed by the analysis of actual user behavior data. This means the content is chosen not by what we believe users should be doing but by what behaviors they actually exhibit.
If user behavior data (frequency of visits to pages, search terms devoted to specific resources, etc.) clearly indicates a change in user behavior, content will be added or removed from the home page to address that change.